A Complete Guide to Setting Up Mail Tracking in ColdEmailingJet

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Mail tracking is a vital component of cold emailing, providing valuable insights into recipient engagement. By analyzing metrics like open rates, click-through rates, and unsubscribe actions, businesses can refine their campaigns for improved performance. ColdEmailingJet makes mail tracking seamless with built-in features that capture and analyze email interactions effectively.

What is Mail Tracking?

Mail tracking allows you to monitor recipient behavior with your emails, offering insights such as:

  • Open Rates: Track how many recipients open your emails.
  • Click-Through Rates: Log the number of recipients who click on links.
  • Unsubscribe Actions: Identify users opting out of further emails.

Tracking works by embedding unique identifiers in links or images within your email. These identifiers allow ColdEmailingJet to record and analyze user interactions with precision.

How Does ColdEmailingJet Implement Mail Tracking?

ColdEmailingJet simplifies tracking by appending unique data to email links and embedding tags. Here’s a breakdown:

Adding Track Data

  • Links are appended with a unique identifier (#trackdata) when mail tracking is enabled.
  • This identifier, formatted as action|camp_id|mail_id, captures the action type, campaign ID, and mail ID. To maintain efficiency, the data is concise, typically 7–8 digits.

Tracking Events Supported by ColdEmailingJet

  1. Open Tracking: A 1×1 pixel image is embedded in the email. When loaded by the recipient’s email client, it signals the email has been opened.
  2. Click Tracking: Tracking data is added to links, logging every click along with the user’s IP address, browser, and clicked link.
  3. Unsubscribe Tracking: Allows recipients to opt out by clicking a dedicated unsubscribe link, which is logged as an unsubscribe action.

Tracking Data Flow

Normal Routing Process

  1. Shorten URL Link: Email links are shortened for better tracking.
  2. Add Tracking Data: Unique track data is appended to the shortened link.
  3. Redirect to Domain: The link first redirects to your domain.
  4. Save Tracking Data: The tracking server logs details like IP address, user agent, and action type.
  5. Final Redirection: The user is redirected to the final destination page.

Click and Open Tracking

  • When a recipient clicks a link or opens an email, their client makes a request for the link or the tracking pixel. ColdEmailingJet logs the interaction and redirects the user as intended.

Data Syncing

  • Logged tracking data is synced to ColdEmailingJet by clicking Sync Stat Data.
  • The data is parsed into actions, campaign IDs, and mail IDs, which can be exported as a CSV or visualized with charts for analysis.

Setting Up Mail Tracking in ColdEmailingJet

Follow these steps to enable mail tracking in ColdEmailingJet:

1. Set Up Cloudflare

To enable mail tracking, you need to set up Cloudflare and retrieve your Account ID, Zone ID, and API token. Follow these steps:

  1. Find Your Cloudflare Account ID and Zone ID:
  • Log in to the Cloudflare dashboard.
  • Select your account and domain.
  • On the Overview page (the landing page for your domain), locate the API section to find your Account ID and Zone ID.
  1. Generate an API Token:
  • Click on the Get your API token link in the API section.
  1. Create a New API Token:
  • On the new page, click the Create Token button.
  1. Select a Template:
  • Choose the Edit Cloudflare Workers template.
  1. Grant Permissions:
    Ensure the following permissions are set:
  1. Configure ColdEmailingJet:
  • Go to the tracking menu in ColdEmailingJet and set up your Cloudflare API keys.

2. Enable Tracking in Campaign Settings

  • Go to your campaign settings and enable the tracking feature. This ensures all emails in the campaign are automatically tracked.

3. Embed Tracking Tags

ColdEmailingJet supports special tags for embedding tracking functionality:

  • {track_open_link}: Insert this tag to track email opens. It adds an <img> tag with the required tracking data.
  • {track_click_link}: Use this tag to track link clicks. It appends $trackdata to the URL, ensuring clicks are logged accurately.

Conclusion

Mail tracking is a powerful tool that can transform your cold email campaigns by providing insights into engagement trends. With features like open tracking, click tracking, and unsubscribe logging, ColdEmailingJet empowers you to track, analyze, and optimize your email campaigns effectively. Whether you’re testing subject lines or refining your call-to-action strategy, ColdEmailingJet helps you make data-driven adjustments to achieve better results.